Commercials
Frank Scherma
Frank Scherma is the president of @radical.media, a global media and entertainment company that is an award-winning producer of commercials, music videos, feature films, television programs, graphic and interactive design and original photography. Scherma has been an innovative leader in providing advertisers with communications vehicles that link their brand messages to consumers. In addition to collaborating with the world's most prestigious brands, advertising agencies and the industry's most talented directors in the production of traditional television ads, Scherma has produced award-winning television programs, feature films, branded content programming and digital content. Scherma’s awards include two Cannes Palme d’Ors, Lions, D&ADs, One Show Pencils, Clios, and Art Directors cubes. Entertainment awards include an Academy Award, Golden Globe, Independent Spirit Awards, Grammys, Emmys, and numerous MTV VMA Awards. In 2004, his company was bestowed with the National Design Award for Communications Excellence. Scherma has contributed significantly to Association of Independent Commercial Producers (AICP) and has successfully negotiated contracts for the AICP with the IATSE, the Teamsters and the Directors Guild of America.
Sheila Manning
As president of Sheila Manning Casting, Inc., Sheila Manning casts, directs, handles union matters and negotiates contracts for thousands of actors each year. She co-founded and was president of the first Association of Independent Commercial Casting Directors, and was honored with the Max Award, as well as the Media Access Award and the Seymour Heller Award. An active public speaker, Manning was invited by UCLA to be an adjunct lecturer on acting in commercials. She has served four terms as governor of the Television Academy's Commercials Peer Group, and is especially proud of spearheading the successful campaign to create an Emmy for commercials. She served as Television Academy secretary four times, and has chaired the By-Laws and Membership committees. In addition to her Television Academy service, she serves on the board of New Leash on Life and the Synagogue for the Performing Arts.
